EXPLAINED: Usage, Licensing, and Copyright

What you'll learn:

Learn how to negotiate the budget by using usage/licensing as leverage

Understand strategies to protect your creative assets while maximizing your earning potential

Gain clarity on copyright basics, including how and when to register your work

Understand the terminology so you can feel confident explaining it to a client

Find different ways to approach pricing for usage licenses

The difference between Work for Hire, Buy-Out, In perpetuity
Copyright - how to protect your images

Splitting her time between California and London, Shelly is a commercial photographer specializing in food and lifestyle. Her work is fun and uplifting.

Shelly's diverse career path from the front office of professional sports teams, to college campus director of intramurals, and a financial analyst at Citibank to entrepreneur, reflects her unique blend of creativity and analytical sides.

Shelly founded Creative Camp to help others on their entrepreneurial path and bring guidance and insight to finances, operations, marketing, and more.

When not photographing, Shelly volunteers with Focus on Women, loves recording & listening to podcasts, audiobooks and pop music, drinking chai lattes, playing with her two cats, traveling and connecting with others.

Atlanta-based and frequently traveling, Lauren Hubbard is a commercial photographer + videographer specializing in food and lifestyle imagery. Her work is vibrant and illustrates experiences of joy and togetherness.

Throughout her seventeen years in the photography industry, Lauren has garnered a passion for creative problem-solving, entrepreneurship, and cultivating community. Serving on the board for both Focus On Women and APA Atlanta, podcasting, and coaching creatives are just a few of the ways she enjoys serving.

Lauren is married to her best friend and together they have three kids, three dogs, one cat, too many books, and never enough coffee.

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